A clever cross-platform app available for iOS and Android that helps local businesses connect with their customers, offering dynamic incentives for signal boosting short-term promos. PIE also allows for in-app purchases and subscriptions, with pricing and product upload via business owners themselves, alongside video upload and social sharing functionality.
Tech: MongoDB, Express, React, React-Native, Node.js, Swift, Kotlin, Zoho
With a multitude of overlapping technical challenges in play, we had to be conscious to ensure that PIE didn't become a bloated, unwieldy experience, either technically or from a user experience perspective. By balancing oversized graphics against consistent, color-contrasted CTAs, we created a mobile flow that allow for information-dense screens that didn't overwhelm the user. Similarly, by using React Native as the foundation of the product, we guaranteed an equally natural on-device experience across iPhones, Androids, and tablet devices.
